BACKGROUND
The #CountOnMe Harnett Health video is an employee-centric internal marketing tool to help increase company morale with hospital staff as the stars! The Harnett Health Director of Marketing hired me to capture the true essence of what the words "Count On Me" means to staff. It's their story--told through months of strategic pre-production, producing and detailed story-telling. The production process involved script writing, custom lower third graphics, logo bumper creation and animation, editing, conducting interviews with medical staff in a live hospital environment.This video is a first-of-its-kind project for the company. It made its big debut during a "Red Carpet Movie Premiere" event that broke attendance records. This video is one component of the larger #CountOnMe Harnett Health Campaign with a series similar videos ready to roll out.